Change Range Indicator
Our Change Range indicator shows how Go East successfully modified 12 brand marks.
View ArticleBrand Revitalization
See how Go East helped bring youth and energy to an old brand, while leveraging its strong heritage
View ArticleUnited Family Medicine
Go East helped United Family Medicine leverage a move to new facilities with a complete rebrand, from logo to website, collateral and everything in between.
View ArticleWho Pushes the Envelope?
Go East innovates recycling by creating art from leftover make-readies. See how at Go East, even “trash” can become extraordinary.
View ArticleThe Anatomy of a Brand Guidelines Document
A visual treatment of its necessary elements, Go East style.
View ArticleThe power is in the product
Go East uses stand-alone product shots to convey the features, benefits and emotional power of well-known brands.
View ArticleGo East Holiday Cards
Each year, Go East’s designers and writers team up to create a holiday card that not only communicates our seasonal cheer and goodwill, but also our brand.
View ArticleTypography Typologies
In a recent Design Response, Go East staff chose typefaces and words that best express their personalities, creating one-of-a-kind typography specimen sheets.
View ArticleInternal Brand Building
Go East showcases work that helped clients creatively build their brands from the inside out.
View ArticleProduct Launches
Go East highlights clients’ memorable and successful product launches.
View ArticleName Type Charts
Go East sorted the names of the top 100 revenue-generating Minnesota companies into four categories — descriptive, dreamt up, humanistic and suggestive.
View ArticleVideo: How do we plan?
Art Director Heidi Broberg captures Go East-ers quirky approach to planning — and not planning.
View ArticleHow Integrated Are You?
How integrated are you? Take the quiz to find out how you rate.
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